Given the American Economy's Basic Objective of Meeting Consumers' Needs

question 106

Multiple Choice

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:

• A) the level of consumer satisfaction.
• B) how efficiently our resources are used.
• C) the value of the inputs to the system.
• D) our standard of living-as measured by GNI.
• E) total business profits.

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Definitions:

Altruistically Motivated

Being driven to act out of a desire to help others without expecting any personal gain, showcasing selfless behavior towards the welfare of others.

Audience Inhibition

Failure to help in front of others for fear of feeling like a fool if one’s offer of help is rejected

Egoistic Motives

Actions driven by self-interest, focusing on benefits or outcomes that primarily serve the individual's own needs or desires.

Diffusion of Responsibility

A phenomenon in which individuals in a group are less likely to take responsibility for action or inaction when others are present.