A Marketing Manager Should

question 61

Multiple Choice

A marketing manager should

• A) know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm.
• B) recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints.
• C) assume that most customers who are dissatisfied will complain, but that people who are satisfied will be silent.
• D) be concerned that many of the complaints that are reported are never resolved.
• E) recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place.

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Definitions:

Menopause

The time of natural cessation of menstruation; also refers to the biological changes a woman experiences as her ability to reproduce declines.

Terminal Decline

The rapid decline in cognitive and physical health that occurs shortly before death.

Mental Ability

The capacity to perform cognitive tasks, think critically, and solve problems.

Retirement

The phase of life following an individual's withdrawal from the workforce, typically due to reaching a certain age or completing a career.