Examlex
An objective of our MACRO-marketing system should be to:
Social Value
The importance or benefits a project, policy, or action brings to the community or society at large, beyond just economic gains.
Private Cost
The cost incurred by an individual or company in producing goods or services, excluding externalities.
Private Value
The value of a good or service to an individual buyer or seller which is independent of the market price or the value others might derive from it.
Externalities
Results of business activities on external entities not considered in the product or service's price.
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