A S.W.O.T. Analysis Can Help a Marketing Manager

question 69

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) develop a competitive advantage.
• B) define what business and markets the firm wants to compete in.
• C) narrow down to a specific target market and marketing mix from the many alternatives available.
• D) see the pros and cons of different possible strategies.
• E) all of the above.

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Definitions:

Financial Leverage

The application of borrowed resources to escalate the anticipated yield of an investment.

EPS

Earnings Per Share; a company's profit divided by its number of outstanding shares of common stock.

Financially Distressed

The state of a company or individual facing financial difficulty, often unable to meet debt obligations or manage cash flow effectively.

Bankruptcy

A legal process where individuals or businesses unable to meet their debt obligations can seek relief from some or all of their debts.