Regarding Marketing Strategy Planning

question 187

Multiple Choice

Regarding marketing strategy planning:

• A) marketing managers seldom know everything they would like to know about the needs and attitudes of their target markets.
• B) marketing managers implement marketing STRATEGIES--NOT marketing plans.
• C) the market environment may force marketing managers to change target markets--but their marketing mixes usually are not affected.
• D) it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
• E) All of the above are true.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without prior learning.

Conditioned Response

A learned reaction to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Unconditioned Response

An automatic, innate reaction to a stimulus that does not depend on prior learning or conditioning.

Negative Punishment

A behavioral strategy involving the removal of a desirable stimulus following an undesirable behavior to decrease the likelihood of the behavior's recurrence.