Which of the 4Ps in the Marketing Mix Is Most

question 133

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

NPV Criterion

A financial metric used to assess the profitability of an investment, calculating the net present value of all cash flows associated with it.

Future Cash Flows

Estimates of the amount of money expected to be received or paid out in the future through investment, business operations, or other financial activities.

Investment

The act of allocating resources, typically money, with the expectation of generating an income or profit.

Opportunity Cost of Capital

The return foregone by investing in a project instead of in comparable financial assets with similar risk.