By Developing and Implementing More Effective Marketing Strategies, a Marketing

question 205

Multiple Choice

By developing and implementing more effective marketing strategies, a marketing manager can:

• A) improve the profits of a firm.
• B) provide more consumer satisfaction.
• C) reduce the costs of wasted effort by a firm.
• D) contribute to the effectiveness of the MACRO-marketing system.
• E) All of the above.

---

Definitions:

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups. Cultural norms strongly influence social behavior and interactions.

Role Expectations

The anticipated behaviors and actions associated with a particular social position or status.

Situational Attribution

The process of attributing someone's behavior to external factors, such as the environment or circumstances, rather than to internal personality traits.

Dispositional Attribution

The tendency to attribute people’s behaviors to their inner characteristics such as personality, beliefs, or attitudes.