Which of the 4Ps in the Marketing Mix Is Most

question 104

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

• A) Product
• B) Place
• C) Promotion
• D) Price

---

Definitions:

Cash Expenses

Expenses that require an immediate outflow of cash, as opposed to non-cash expenses like depreciation.

Beginning Cash Balance

The amount of cash a company has at the start of a financial period.

Short-Term Loan

A loan scheduled to be repaid in less than a year, typically used for immediate or emergency financial needs.

Net Cash Flow

The difference between a company's cash inflows and outflows over a specific period of time.