A Marketing Plan That Included Sections on Transportation Requirements, Inventory

question 9

Multiple Choice

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

• A) promotion.
• B) price.
• C) place.
• D) product.
• E) personnel.

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Definitions:

Biofeedback Training

A technique that teaches individuals to improve their health by controlling certain bodily processes that normally happen involuntarily.

Counterconditioning

Counterconditioning is a therapy technique used to replace negative or harmful responses to a stimulus with positive ones.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic reactions through gradual exposure to the feared object or situation.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.