Which of the Following Is NOT a Trend That Is

question 4

Multiple Choice

Which of the following is NOT a trend that is affecting marketing strategy planning?

• A) more attention to targeted media.
• B) focus on lower stockturns at higher margins.
• C) slower real income growth in U.S.
• D) growth of mass-merchandising.
• E) growth of larger, more powerful retail chains.

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Definitions:

Service Recovery

Service Recovery involves a company's efforts to rectify a problem following a service failure, aiming to restore customer satisfaction.

Procedural Fairness

The degree to which the processes and procedures used in decision making are perceived as just, equitable, and without bias.

Delivery Gap

The difference between customer expectations for service delivery and the actual service delivered.

Service Failure

A situation where a service does not meet a customer's expectations, leading to dissatisfaction or complaints.