Which of the Following Statements About Future Trends in Marketing

question 66

Multiple Choice

Which of the following statements about future trends in marketing is True?

• A) Marketers should welcome international competition because it will speed the adoption of marketing innovations that improve people's lives.
• B) Marketers need to recognize the power that technology gives consumers.
• C) Marketers need to be aware of their responsibilities to the broader society.
• D) Marketers must be sensitive to consumers' rights and privacy.
• E) All of the above.

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Definitions:

Benefits Principle

A taxation theory suggesting that people should be taxed based on the benefits they receive from government services.

Progressive Tax

A tax system in which the tax rate increases as the taxable base amount increases, resulting in higher income individuals paying a larger percentage of their income in taxes compared to lower-income individuals.

Vertical Equity

A concept in taxation that argues taxpayers with a greater ability to pay taxes should pay more, compared to those with a lesser ability to pay.

Marginal Tax Rate

The tax rate that applies to the last dollar of the tax base (income or wealth) earned.