Which of the Following Is NOT a Current Trend Affecting

question 131

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A) slower new-product development.
• B) growth of value pricing.
• C) more multichannel shopping.
• D) more attention to profitability, not just sales.
• E) international expansion by retailers.

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Definitions:

Sundry Account

An account used to record minor or infrequent transactions not fitting into other specific account categories.

Tickler File

An organizational system used to remind a person of tasks that need to be done at specific future dates.

Unpaid Vouchers

Refers to vouchers, which represent obligations or promises to pay, that have not yet been settled or paid.

Gross Method

An accounting method for recording purchases of inventory at their full invoice prices without deducting any cash discounts offered.