In a Marketing Plan, Which of the Following Would Not

question 204

Multiple Choice

In a marketing plan, which of the following would not be included in the Promotion area?

• A) advertising.
• B) packaging.
• C) personal selling.
• D) sales promotion.
• E) publicity.

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Definitions:

Corporate Cult

A set of shared beliefs, values, and practices that characterizes an organization and its members.

Cultural Values

The core principles and standards that guide behavior and decision-making within a specific cultural group or society.

Revolutionary Survey

A study or assessment method that introduces new or radical changes to traditional ways of conducting surveys or gathering data.

Dominant Culture

The set of established norms, values, beliefs, and practices that prevails within a larger society or an organization, influencing its identity and behavior.