If a Marketing Plan Requires That the Firm Obtain Additional

question 125

Multiple Choice

If a marketing plan requires that the firm obtain additional capital, a manager should remember that:

• A) Interest expense on a loan may impact prices and profits.
• B) A company with a successful marketing strategy has its own internal source of funds--profits.
• C) Institutions that loan money are usually even less willing to take a risk than are investors who buy stock.
• D) The firm may be able to sell stock to its own employees.
• E) All of the above are true.

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Definitions:

Vestibular System

The sensory system responsible for providing our brain with information about motion, head position, and spatial orientation; it also helps with balance.

Histamine

A compound involved in local immune responses, as well as regulating physiological functions in the gut and acting as a neurotransmitter.

Pain Sensation

The uncomfortable feeling often caused by intense or damaging stimuli, interpreted and processed by the nervous system.

Emotional Response

The psychological and physiological reactions that occur in response to an external stimulus, driven by feelings and emotions.