Marketing Cost Analysis Starts with the Assumption That

question 106

Multiple Choice

Marketing cost analysis starts with the assumption that:

• A) "natural accounts" are more useful than "functional accounts."
• B) marketing expenditures are made for a specific purpose--and so it makes sense to allocate costs to different market segments, customers, or products.
• C) all marketing expenditures should be treated as overhead expenses.
• D) overall profit is what counts--so it isn't critical if some market segments, products, or customers are unprofitable.
• E) All of the above.

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