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Mass Customization Means Using the Principles of Mass Production to Appeal

question 65

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Mass customization means using the principles of mass production to appeal to the unique needs of individual customers and smaller segments of the market.


Definitions:

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method or decision.

Likelihood

Refers to the probability or chance of an event occurring.

Occurrence

The fact or frequency of something happening or being present in a place or situation.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

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