Which of the Following Statements About Mass Customization Is True

question 86

Multiple Choice

Which of the following statements about mass customization is true?

• A) Mass customization means that a firm is targeting the mass market but that it tries to customize the design of a product so it is different from what a competitor offers.
• B) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• C) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• D) ChemStation's industrial detergents, which a business customer can order to fit any special cleaning need, is a good example of mass customization.
• E) None of the above is true.

---

Definitions:

Selling and Administrative

Expenses associated with the general operations of a business, including costs related to sales, marketing, and the management of the company.

Variable Cost

Costs that vary directly with the level of production or sales volume, such as materials and labor.

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced or sold.