Which of the Following Statements Regarding Marketing Cost Analysis Is

question 47

Multiple Choice

Which of the following statements regarding marketing cost analysis is FALSE?

• A) Functional accounts include items such as salaries, wages, supplies, raw materials, and advertising.
• B) The costs allocated to the functional accounts will be equal in total to those in the natural accounts.
• C) Functional accounts can be used to show the profitability of territories, products, customers, sales representatives, and so on.
• D) Cost analysis is not performance analysis.
• E) Traditional accounting methods do not show the purpose for which marketing expenditures are made.

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