NikeidCom, Where Customers Can Design a Shoe to Their Own

question 108

True/False

Nikeid.com, where customers can design a shoe to their own preferences, is a good example of mass customization.

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Definitions:

Affiliative Leadership

A leadership style focused on creating harmony and building emotional bonds within a team or organization.

Risk Taking

The action of engaging in behaviors or decisions that involve a possibility of negative consequences in the hope of achieving a desired outcome.

Group Polarization

The phenomenon whereby a group's prevailing attitudes or beliefs become stronger or more extreme following group discussions.