To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 69

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly--instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of the above.

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Definitions:

Mentally Rotating

The cognitive capacity to rotate two-dimensional or three-dimensional objects within one's mind, which is a skill related to spatial visualization and intelligence.

Structured Questioning

A methodical approach to questioning that follows a defined set of rules or format, often used to obtain specific information or insights.

Piaget's Procedures

Research methods developed by Jean Piaget to study cognitive development in children, involving tasks that reveal patterns of thinking and understanding.

Conservation

The act of preserving natural resources and the environment for future generations.