A Company Produces Three Product Lines and a Different Marketing

question 43

Multiple Choice

A company produces three product lines and a different marketing manager is responsible for each line. Most marketing expenses are specific to each line, but a common sales force sells all three lines. Sales reps are paid by commission, with a different commission for each product line. In this case, in a marketing cost analysis,

• A) the contribution-margin approach would probably divide personal selling expense based on commission expense for each product line.
• B) a full-cost approach would ignore commission expense since it is not a fixed cost.
• C) sales commissions are a variable expense and would not be considered in the contribution-margin approach.
• D) the full-cost approach would be easier to do if all sales reps were paid a straight salary.
• E) None of the above is true.

---

Definitions:

Innovations

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Clusters

Geographic concentrations of interconnected companies, specialized suppliers, and service providers in a particular field that are thought to increase competitiveness and innovation.

Old Navy

A popular clothing and accessories retailer known for offering fashionable and affordable apparel for the entire family.

Rent

A periodic payment made to an owner or landlord for the use of a property, building, or piece of land.