Which of the Following Statements About Customer Complaints Is FALSE

question 78

Multiple Choice

Which of the following statements about customer complaints is FALSE?

• A) Customer complaints that are handled well by the company usually help it win new customers.
• B) In business markets, customer complaints are usually handled by the sales force.
• C) In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
• D) Customer complaints that are handled well by the company usually help it keep its customers.
• E) None of the above is false.

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