A "Marketing Audit" Should

question 2

Multiple Choice

A "marketing audit" should:

• A) be done by someone inside the finance department.
• B) be conducted whenever a crisis arises.
• C) be conducted by the person most familiar with each of the firm's marketing plans.
• D) evaluate a company's whole marketing program on a regular basis.
• E) All of the above.

Identify the key sources of job-related stress.

Analyze the necessity of a violence prevention policy in the workplace and its components.

Understand the importance of employee well-being on organizational outcomes like absenteeism and efficiency.

Understand the roles and responsibilities in communicating benefits information to employees.