Regarding Marketing Cost Analysis

question 122

Multiple Choice

Regarding marketing cost analysis,

• A) the full-cost approach usually should be used as there are almost always some fixed costs to be allocated.
• B) the contribution-margin approach focuses attention on variable costs.
• C) fixed costs should be allocated according to the contribution-margin approach.
• D) the action implications will be the same whether the full-cost or contribution-margin approach is used.
• E) the contribution-margin approach provides the most complete allocation of total expenses.

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Definitions:

Ftell()

A function in many programming languages that returns the current position in a file.

Random Access Files

Files that allow data to be read or written in any order, as opposed to sequential access where data is read in order.

Offset Value

Refers to the distance or difference in location, often used in computing to specify the position of a data item within a data structure.

Fwrite()

A function in many programming languages used for writing data to a file.