A "Marketing Audit" Should

question 2

Multiple Choice

A "marketing audit" should:

• A) be done by someone inside the finance department.
• B) be conducted whenever a crisis arises.
• C) be conducted by the person most familiar with each of the firm's marketing plans.
• D) evaluate a company's whole marketing program on a regular basis.
• E) All of the above.

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Definitions:

Positive Externalities

Benefits that are enjoyed by a third-party or the broader society as a result of an economic transaction or activity, without them directly participating in it.

Public Good

A good or service that is characterized by nonrivalry and nonexcludability. These characteristics typically imply that no private firm can break even when attempting to provide such products. As a result, they are often provided by governments, who pay for them using general tax revenues.

Federal Government

The national government of a federated state, which shares sovereignty with its subnational entities and is typically responsible for national defense, foreign affairs, and federal law.

Marginal Benefit

The increase in satisfaction or utility that a person receives from consuming an additional unit of a good or service.