Which of the Following Statements Concerning "Reference Prices" Is FALSE

question 296

Multiple Choice

Which of the following statements concerning "reference prices" is FALSE?

• A) A reference price is the price consumers expect to pay for an item.
• B) Retailers sometimes want consumers to use the manufacturer's list price as the reference price even though their actual retail selling price is lower.
• C) Different customers may have different reference prices for the same type of purchase.
• D) Leader pricing is normally used with products for which consumers do not have a specific reference price.
• E) None of the above is false.

---

Definitions:

Basic Accounting Equation

An equation representing the relationship between assets, liabilities, and owner's equity: Assets = Liabilities + Owner's Equity.

Owner's Equity

The residual interest in the assets of the entity after deducting liabilities, essentially representing the owner’s share of the company.

Consulting Revenues

Income generated by a firm through the provision of advisory or consultancy services.

Additional Investment

Extra funds invested into a business by its owners or shareholders over and above the initial or previous investments.