The Practice of Setting Different Price Levels for Different Quality

question 159

Multiple Choice

The practice of setting different price levels for different quality classes of merchandise--with no prices between the classes--is called:

• A) full-line pricing.
• B) prestige pricing.
• C) price lining.
• D) odd-even pricing.
• E) psychological pricing.

---

Definitions:

Open-ended Questions

Questions formulated to encourage a full, meaningful answer using the respondent's own knowledge and/or feelings.

LGBT Family

A family unit that includes members who identify as lesbian, gay, bisexual, or transgender.

Gender Identities

The various ways in which people identify themselves in relation to the concept of gender, beyond the binary norms of male and female.

Heterosexual Families

Families in which the adults in a parenting role are of different sexes, traditionally recognized as a male-female couple.