Regarding "Full-Line Pricing," Which of the Following Statements Is TRUE

question 198

Multiple Choice

Regarding "full-line pricing," which of the following statements is TRUE?

• A) A good marketing manager usually tries to price products in a line so that the prices will seem logically related and make sense to target customers.
• B) The marketing manager should try to cover all costs on the whole product line.
• C) Most customers seem to feel that prices in a product line should be somewhat related to cost.
• D) Not all companies that make a line of products must use full-line pricing.
• E) All of the above are true.

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Definitions:

Trait

A dimension of personality used to categorize people according to the degree to which they manifest a particular characteristic.

New Ideas

Original thoughts, concepts, or innovations that have not been previously known or realized.

Cross-Situational Consistency

The concept that an individual's behavior tends to be consistent across different situations.

Person By Situation

A concept in psychology that emphasizes how an individual's behavior is influenced by both their personality and environmental contexts.