Boomerang, Inc

question 204

Multiple Choice

Boomerang, Inc. has created a really new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. The promotion blend for the new product probably should emphasize ______________ during market introduction.

• A) comparative advertising
• B) institutional advertising
• C) reminder advertising
• D) pioneering advertising
• E) competitive advertising

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Definitions:

Output

is the final product, result, or amount of production from a process, system, or activity.

Interpretations

The action of explaining the meaning of something or the way a situation, action, result, etc., is perceived or understood.

Emotional Content

The emotional significance or impact embedded in a message, work of art, or experience.

Written Communication

The process of conveying messages or information through written symbols, texts, or documents.