When Personal Computers Were in the Market Introduction Stage of Their

question 270

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle, advertising had to help consumers understand why they needed to own a computer and what a computer could do. Now that personal computers are mature products and have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So, personal computer advertising used to be _______________ advertising in market introduction, but is now _______________ advertising in market maturity.

• A) comparative; pioneering
• B) pioneering; institutional
• C) competitive; pioneering
• D) pioneering; competitive
• E) comparative; reminder

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Definitions:

Nominal Variable

A type of variable used in statistics that represents categories without any natural order or rank.

Critical Factors

Essential elements or conditions that significantly impact the outcome or success of a project, process, or strategy.

Technique

A specific method or way of doing something, often referring to a skillful or efficient way of accomplishing a task.

Populations

In statistics, it refers to the entire group of individuals or items that is the subject of a study.