All of the Following Publicity Tools Are Examples of One-Way

question 162

Multiple Choice

All of the following publicity tools are examples of one-way communication from a company to consumers or business customers EXCEPT:

• A) videos.
• B) MySpace.
• C) podcasts.
• D) case studies.
• E) commercial white papers.

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Definitions:

Skinnerian

Relating to the theories of B.F. Skinner, emphasizing behaviorism and the use of reinforcement to modify behavior.

Aggressive Behavior

Actions intended to cause harm or pain to others, often driven by anger or hostility.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Reinforcement

A consequence following a behavior that increases the likelihood of that behavior occurring in the future, can be positive (adding a stimulus) or negative (removing a stimulus).