In Its Ads, Clorox Touts the Effectiveness of Its Disinfecting

question 5

Multiple Choice

In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. This is:

• A) reminder advertising.
• B) comparative advertising.
• C) selective advertising.
• D) institutional advertising.
• E) primary advertising.

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Definitions:

Elimination

The process of removing or expelling waste materials from the body or from an ecological system.

BMI Cutoff

The threshold value of Body Mass Index that is used to categorize individuals into different weight statuses, such as underweight, normal, overweight, or obese.

Obesity

A medical condition characterized by excess body fat accumulation to the extent that it may have a negative effect on health, leading to reduced life expectancy and increased health problems.

Indicates

Suggests or implies something as a sign or symptom of a particular condition or situation.