Advertising Objectives Should Be

question 282

Multiple Choice

Advertising objectives should be:

• A) more specific than personal selling objectives.
• B) decided by the creative experts who work with advertising agencies.
• C) quite general to allow for creativity.
• D) set by the advertising manager-not the marketing manager.
• E) determined by the kind of advertising that is required.

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Definitions:

Consequences

Consequences refer to the outcomes, effects, or repercussions of actions or decisions, which may influence future behavior or circumstances.

Behavior

Actions or reactions of an individual or group in response to external or internal stimuli.

Remittitur

A court-ordered reduction of an excessive jury verdict in a civil case.

Trial Court

The court where a case is initially tried, involving presentation of evidence and witness testimony before a judge or jury for a verdict.