If the Advertising Objective Is to Convince Potential Customers That

question 239

Multiple Choice

If the advertising objective is to convince potential customers that a new brand of car wax does an excellent job, what medium would be best for communicating this benefit?

• A) Television
• B) Magazines
• C) Yellow Pages
• D) Billboards
• E) Newspapers

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Definitions:

Bisexualism

The romantic or sexual attraction towards both males and females.

Androcentrism

The belief that the male is the norm.

Androgynous

Androgynous refers to the combination of masculine and feminine characteristics into an ambiguous form, which can relate to gender expression, fashion, or physical traits.

Masculinity

Pertains to the qualities, behaviors, and roles traditionally associated with being male in a given society.