When Considering the Advertising Medium of Magazine, Which of the Following

question 221

Multiple Choice

When considering the advertising medium of magazine, which of the following advantages and disadvantages apply?

• A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
• B) Flexible, timely, local market, but may be expensive, have short life, and no "pass along."
• C) Flexible, repeat exposure, inexpensive, but "mass market" and very short exposure.
• D) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
• E) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.