Which of the Following Statements Is NOT Good Advice for a Marketing

question 312

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A) "The advertising media should support the promotion objectives."
• B) "Choose media that reaches the target market."
• C) "Remember that not all media are equally effective."
• D) "Target the mass market whenever possible."
• E) All of the above statements are good advice.

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Definitions:

Cytoskeleton

The dynamic internal network of protein fibers that includes microfilaments, intermediate filaments, and microtubules.

Microtubules

Cylindrical structures found in cells, made of tubulin, that play roles in cell shape, organization, and movement.

Middle Lamella

The layer composed of pectin polysaccharides that serves to cement together the primary cell walls of adjacent plant cells.

Primary Walls

The thin, flexible and extensible layer of the cell wall that is first formed when a plant cell is growing, made mainly of cellulose and other polysaccharides.