When an Apple Customer Tells a Friend How Much She

question 330

Multiple Choice

When an Apple customer tells a friend how much she likes her new iPad, what type of consumer communication is this?

• A) Must buy
• B) Reminder
• C) Pass-along
• D) Pioneering
• E) Persuading

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Definitions:

Liability

A financial obligation or debt owed by a business to an external entity that must be repaid.

Accounts Payable

A current liability account that represents amounts owed by a business to creditors for purchases or services received.

Office Supplies

Items such as pens, paper, and other materials used for daily operations in an office setting.

Accounts Receivable

Debts owed by customers to a business for goods or services already provided but unpaid.