Behavioral Targeting

question 267

Multiple Choice

Behavioral targeting

• A) tries to place ads on websites that are designed to appeal to the firm's target market.
• B) decides how the messages will reach the target audience.
• C) allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website.
• D) tries to reach target customers who are actually interested in what the firm has to communicate.
• E) delivers ads to consumers based on previous websites the customer has visited.

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Definitions:

Federal Unemployment Tax

A tax paid by employers to fund the unemployment benefits provided to workers who have lost their jobs.

State Unemployment Tax

A tax imposed by state governments on employers to fund unemployment insurance benefits for laid-off workers.

Payroll Deductions

Monies withheld from an employee’s paycheck by the employer for taxes, insurance premiums, retirement fund contributions, and other purposes.

Weekly Payroll

The total amount of money a company pays to its employees on a weekly basis.