Using Advertising to Develop Selective Demand

question 157

Multiple Choice

Using advertising to develop selective demand:

• A) may become necessary as a firm's product moves through its product life cycle.
• B) should only be tried with selective distribution.
• C) is needed when consumers do not know a new product is available.
• D) is intended to produce immediate buying action.
• E) is needed when a firm has a monopoly.

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Definitions:

Kin-Ordered

A social organization system where relationships based on kinship play a central role in the structuring of society.

Unifying Factor

An element or characteristic that brings individuals or groups together, fostering cohesion or unity among them.

Ancestry

The lineage or descent of an individual, often tracing back through multiple generations.

Focal Point

A central or primary element in a particular setting that draws attention or serves as a reference for surrounding activities.