A Single Global Advertising Message Used All Around the World

question 337

Multiple Choice

A single global advertising message used all around the world:

• A) May be done as a cost-saving measure.
• B) Provides one global copy thrust.
• C) Works for some firms, such as Coca-Cola.
• D) Does not work well for most firms.
• E) All of the above.

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Definitions:

Parallelism

The use of components in sentences that are grammatically the same or similar in their construction, sound, meaning, or meter.

Word Choices

The selection of specific words to convey meaning, tone, and style in written or spoken communication.

Concise Message

Communication that is clear and brief, delivering the intended message in as few words as necessary.

"It Is" Starters

A writing technique often used to introduce or emphasize a statement or concept.