Sales Promotion Activities

question 73

Multiple Choice

Sales promotion activities:

• A) try to stimulate interest, trial, or purchase.
• B) always involve direct face-to-face communication between sellers and potential customers.
• C) usually take a long time to implement.
• D) are usually a good substitute for personal selling and advertising.
• E) All of the above.

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Definitions:

Initial Investment

The amount of money used to start a business venture, purchase an asset, or invest in a financial product.

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment.

Exporting

The process of selling goods or services produced in one country to markets in another country.

Marketing Growth Strategies

Techniques or plans aimed at increasing the market share, revenues, or profitability of a business through various methods, including product expansion, market penetration, and diversification.