Identify the False Statement Regarding Promotion to Intermediaries

question 114

Multiple Choice

Identify the false statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

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Definitions:

Hibernation

A state of minimal activity and metabolic depression entered by animals to survive winter or other adverse conditions.

Estivation

A period of dormancy or inactivity in some animals during hot or dry periods.

Acclimatization

The process by which an organism adjusts to gradual changes in its environment, improving its performance over time.

Migration

(1) The periodic or seasonal movement of an organism (individual or population) from one place to another, usually over a long distance.