Which of the Following Is NOT True About the Relation

question 221

Multiple Choice

Which of the following is NOT true about the relation between promotion blends and the promotion target?

• A) Pushing in the channel means using normal promotion to intermediaries.
• B) Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
• C) Promotion to intermediaries emphasizes personal selling.
• D) Pushing within the firm involves promotion to employees, especially salespeople.
• E) All of the above are true.

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Definitions:

Corporate Codes of Conduct

Formal statements delineating the ethical standards and behaviors expected from employees and stakeholders within a corporation, aiming to guide actions and decision-making.

Third-Party Certifications

Certifications or validations provided by independent organizations or bodies that verify a particular standard or quality has been met.

Arbitration

A method of dispute resolution where an impartial third party, known as an arbitrator, makes a decision to resolve a disagreement between two or more parties.

Valid Contract

A legally binding agreement between parties that meets all the essential requirements of lawful consideration, offer and acceptance, competent parties, and legal purpose.