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The Right Promotion Blend Depends on What the Firm Want

question 290

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The right promotion blend depends on what the firm want to accomplish-so the objective must be clearly defined.


Definitions:

Spontaneous Creativity

Refers to the ability to come up with new and original ideas without premeditation or external stimuli.

Feasibility Determination

The assessment process to evaluate whether a project or plan is possible and practical within its constraints.

Information Processing

refers to the series of actions or steps taken to acquire, modify, store, and use data or information.

External Forces

Factors outside an organization that can affect its performance, including economic, social, political, and technological influences.

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