Direct-Response Promotion Usually Relies on a CRM Database

question 24

True/False

Direct-response promotion usually relies on a CRM database.

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Definitions:

Sales Message

Communication that is designed to persuade a potential customer to purchase a product or service, highlighting its value and benefits.

Call to Action

A statement designed to prompt an immediate response or encourage an urgent action from the audience, commonly found in marketing and sales.

Free Trial Pack

A sample of a product provided at no cost to allow potential consumers to try before making a purchase decision.

Online Store

A website or platform where goods and services are sold directly to consumers over the internet.