Point-Of-Purchase Materials Is a Sales Promotion Activity Aimed at

question 149

Multiple Choice

Point-of-purchase materials is a sales promotion activity aimed at

• A) distributors.
• B) company's own sales force.
• C) intermediaries.
• D) retailers.
• E) final consumers.

---

Definitions:

Memory Joggers

Tools or techniques used to aid and improve one's ability to remember information.

S-O-L-E-R

An acronym for a communication model emphasizing five key behaviors: Squarely face the person, Open posture, Lean towards the sender, Eye contact maintained, Relax while listening.

Sound Waves

Vibrations that travel through air or another medium and can be heard when they reach a person's or animal's ear.

Eardrum Vibrate

The movement of the tympanic membrane in response to sound waves, enabling the perception of sound.