When a Telemarketer Calls a College Student on the Phone

question 76

Multiple Choice

When a telemarketer calls a college student on the phone and offers a one-year subscription to BUSINESS WEEK at a 50 percent discount, this is an example of:

• A) Personal selling.
• B) Mass selling.
• C) Publicity.
• D) Sales promotion.
• E) Advertising.

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Definitions:

Corporate Job

Employment within a company or organization that usually involves office-based work, specialized roles, and hierarchical positions.

Opportunity Cost

is the loss of potential gain from other alternatives when one alternative is chosen.

Rational Decisions

Choices made by individuals that align with their own self-interest and are based on an evaluation of the costs and benefits of the action.

Marginal Costs

The extra financial burden of generating one additional unit of a good or service.