To Encourage Potential Buyers to Take Its New Model 3

question 36

Multiple Choice

To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its Web site of the Model 3 speeding down a winding mountain road. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Conduct Disorder

A psychological disorder in children and adolescents characterized by a persistent pattern of disruptive and violent behaviors.

Substance Abuse

The unsafe utilization of substances that impair cognitive functions, including alcohol and unauthorized drugs.

Deceitful Behavior

Engaging in misleading or dishonest actions intentionally to deceive others for personal gain or to achieve a particular outcome.

Oppositional Defiant Disorder

A behavioral disorder characterized by chronic aggression, frequent temper tantrums, and a tendency to argue with adults and refuse to comply with requests.