Sales Promotion Activities

question 73

Multiple Choice

Sales promotion activities:

• A) try to stimulate interest, trial, or purchase.
• B) always involve direct face-to-face communication between sellers and potential customers.
• C) usually take a long time to implement.
• D) are usually a good substitute for personal selling and advertising.
• E) All of the above.

---

Definitions:

Par Value

Refers to the face value of a bond or the stock value stated in the corporate charter, establishing a minimum price per share for stocks issued.

Dividend Income

Income received from owning shares of a company that pays dividends, representing a portion of the company's profits distributed to shareholders.

Growth Rate

The rate at which a company's sales, earnings, dividends, or other key metrics increase over a specified period of time.

Transaction Costs

Expenses incurred when buying or selling securities, including broker's fees, commissions, and taxes, which can affect the overall profitability of an investment.