The AIDA Model

question 251

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of the above are true.

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Definitions:

Reinforcement Value for Good Health

The perceived benefits or rewards that individuals associate with engaging in health-promoting behaviors.

Aggressive Acts

Behaviors intended to harm or injure another being who is motivated to avoid such treatment.

Viewing Aggression

The act of observing or interpreting aggressive behavior in oneself or others.

Imitate Aggressive

The action of copying aggressive behaviors seen in others, often learned through observation.